Co-founders of East2, Stephen Bartlett-Bragg and John Edginton, have decades of experience working within the airline industry, most recently being involved specifically in the provision of digital technology solutions for airlines. In 2000 they founded EB2 International and developed a leading, mission-critical internet booking engine for airlines that was designed to optimise the airline retail experience. EB2 and its proprietary technology product QuickTRIP was acquired by Sabre Holdings in 2008, and continues to power major airline booking systems around the world today. Below is the press release issued by Sabre following the acquisition:
A leading provider of e-Commerce enabling products and services to join Sabre Airline Solutions portfolio
SOUTHLAKE, Texas, Dec. 18, 2008 – Sabre Holdings today announced the acquisition of EB2 International Limited (EB2), a London-based, leading independent supplier of e-commerce enabling software products, solutions, infrastructure and services to global airlines. In addition to accelerating Sabre’s technology plans for its recently launched SabreSonic Customer Sales and Service (CSS) solution, today’s acquisition will result in the industry’s most powerful Internet booking engine with advanced pricing and shopping capabilities.
“EB2 is pleased to become part of Sabre Airline Solutions and to have such a prominent role in the development of the newly launched SabreSonic CSS,” said Stephen Bartlett-Bragg, co-founder and executive director of EB2. “This is a terrific opportunity for everyone at team EB2 and also a great opportunity to expand the reach of our products and services and take advantage of Sabre’s scale.”
EB2, and its products, will become part of Sabre Airline Solutions, the world’s leading provider of integrated solutions and services for airlines and airports. The acquisition is part of Sabre’s long-term growth plans and continual investments in the company’s airline portfolio.
Sabre Airline Solutions will fully integrate all of EB2’s products and services with the rest of the SabreSonic Suite supporting automated refunds and exchanges in addition to other complex shopping and pricing requests. This integration will leverage EB2’s specialty of developing flexible solutions that address the complexities of online travel booking and simplifying direct sales to the corporate, agency and end traveler segments.
The combination of these two exceptional industry leaders will provide the industry’s only Internet booking engine that fully integrates the most advanced shopping and pricing capabilities based on natural rules for ultimate flexibility and will be leveraged by airlines worldwide to generate new revenues, realize cost savings and improve customer service.
“EB2 is an outstanding company whose people, products and services will only help strengthen the current capabilities of SabreSonic Web and SabreSonic CSS,” said Steve Clampett, president of Airline Products and Solutions for Sabre Airline Solutions. “They have created a flexible Internet booking engine that can quickly adapt to the rapidly changing needs of both online consumers and the airlines. This is an exciting day for Sabre and is proof that we continue to be the leader in providing unique, ground-breaking solutions to help airlines succeed.”
About Sabre Airline Solutions
The world’s leading provider of integrated solutions and services for airlines and airports, Sabre Airline Solutions helps companies generate more revenue by optimizing performance in 14 key areas of airline operations. More than 300 leading carriers and over 100 airports use Sabre Airline Solutions to better market their schedules, sell their products, serve their customers and operate efficiently. Sabre Airline Solutions was founded in 1960. For more information on Sabre Airline Solutions, please visit www.sabreairlinesolutions.com
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