30 days in April under COVID-19 isolation I am, as a Qantas Frequent Flyer, impressed at how Australia’s major airline is keeping in constant contact – 20 individual email communications in 30 days.
Digital Strategies and Platforms Reinvented for Airlines
News & Media
Unprecedented Turbulence - Creates Opportunities for Airlines Post COVID-19
April 2020
COVID-19 literally changes everything. It has shaken the airline industry and its travellers. This in itself creates a time for forced and much needed change. Change to better prepare a critical industry for…
East2 Technologies to Transform Nauru Airlines Future Using Blockchain
May 2019
East2 is pleased to announce that Nauru Airlines, a leading international airline in the Central and South West Pacific, has signed an agreement to join the East2 Partner Development Program (PDP).
How East2 is Taking a Fresh Approach to Traveller Recognition and Reward
December 2018
According to a recent article by McKinsey & Company, preserving the value of airline loyalty memberships for travellers has become increasingly difficult for airlines. As competition intensifies and demand…
About
East2’s vision is to help airlines succeed through cutting-edge technology solutions that deliver unprecedented benefits to airlines and their travellers.
We have designed a unique and powerful digital distribution model for airlines – a model that drives greater traveller engagement, delivers increased ancillary revenues and rewards all travellers.
Unleashing airlines from current legacy constraints and costs, East2 is excited to offer:
- A disruptive business model approach to distribution
- Unrivalled competitive advantage
- Greater profitability outcomes
- Better value and service offering for travellers
Phoenix: Ancillary & Rewards Platform
East2’s Phoenix platform is a decentralised, digital marketplace that leverages the capabilities of new technologies to deliver airlines a unique competitive advantage by:
- Eliminating dependence on costly intermediaries
- Optimising end-to-end traveller ancillary revenues
- Supporting sustainable traveller engagement
- Offering valuable traveller recognition and reward
- Providing unique traveller data insights
In redesigning the current distribution model, Phoenix offers airlines a solution that is more optimised toward revenue-generation and sustainable traveller engagement and reward.
Triplake: Digital Booking Experience Platform
Triplake is a digital experience platform for connecting airlines with today’s digital consumers. It replaces an airline’s legacy Internet Booking Engine with a fully customisable, flexible solution that enables a personalised and unified digital retail experience.
Key features include:
- Easy system integration with leading management systems, apps and marketplaces to offer reach and ongoing extensibility
- Contextualised and personalised experiences that maximise conversion and increase selling opportunities via dynamic presentation engine
- Seamless and engaging user experience across every touchpoint using adaptive UI components and best-in-class UX design
- Fully customisable UI library and in-built self-service content tool
- Comprehensive analytics suite and testing tools offer actionable business insights and quick identification of abnormal system performance
Triplake is available on a modular basis as a stand-alone product or fully integrated with the Phoenix ancillary marketplace and rewards platform to offer a full solution suite to airlines, and seamless end-user experience.
Team
Stephen Bartlett-Bragg
Co-founder & Executive Director Commercial
Stephen Bartlett-Bragg
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Stephen Bartlett-BraggCo-founder & Executive Director CommercialStephen has extensive senior airline experience with Qantas and British Airways across Asia/Pacific and Europe with primary responsibilities in commercial sales, marketing, distribution (online/offline and direct/indirect) and market development. He co-founded EB2 International Limited and East2 Limited with John Edginton. |
John Edginton
Co-founder & Executive Director Operations
Robert Downey
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John EdgintonCo-founder & Executive Director OperationsJohn brings considerable leadership skills in starting, building and managing a diverse range of companies. Through CEO, Operations Executive and Financial Director positions across numerous companies, he has proven he can assemble and direct the optimum resources to achieve any objective. He co-founded EB2 International Limited and East2 Limited with Stephen Bartlett-Bragg. |
Laurence Leung
General Manager Asia
Laurence Leung
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Laurence LeungGeneral Manager AsiaLaurence was an integral member at EB2 International and brings strong airline, technology, travel and transport experience and knowledge, as well as a strong networking capacity across Asia. He has experience with leading companies including; Sabre, Air Macau, Cathay Pacific, MTR Corporation and Omnilink Consultants. |
David Turton
Chief Technology Officer
David Turton
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David TurtonChief Technology OfficerDavid was part of the original EB2 team and brings extensive technology product design and development skills. His experience includes as Consulting Principal on numerous airline digital programs, including 20 months as ecommerce team lead on Lufthansa Group Airlines and former Product Principal at Sabre managing SabreSonic Web. |
Tomasz Korwin-Gajkowski
Chief Blockchain Officer
Tomasz Korwin-Gajkowski
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Tomasz Korwin-GajkowskiChief Blockchain OfficerTomasz is an accomplished and highly-regarded advisor and software consultant within the DLT and Blockchain space since 2011. With an impressive list of speaking engagements, including at conferences Blockchain Next and IT Academia j-labs, he has also presented workshops for the following organisations; Frankfurt School of Finance & Management, Polish Energy Group, Polish Ministry of Digital Affairs, Brown Brother Harriman and National Bank of Cambodia. He is co-founder of Hyperledger Krakow, [email protected], P2P.Systems and member of Blockchain / DLT and Digital Currencies group lead by the Polish Ministry of Digital Affairs. |
David Atkinson
Digital Utility Designer
David Atkinson
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David AtkinsonDigital Utility DesignerDavid is an experienced crypto-economic system, currency and tokenomics designer. He has designed more than 10 currencies spanning the categories of investment, user incentives, loyalty, rewards, payments across industries including aviation, energy, local business, cloud computing, AR, VR and space. David has designed currencies that are fixed or variable supply, that incentivise movement and holding and that evolve over time matching the needs of the business or ecosystem. At the moment, currencies he has been involved with have more than $200m of value, with many in the pipeline. |
Advisory Board
Ray Grainger
Ray Grainger
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Ray GraingerRay has served as Deputy Director of Sales for British Airways and as VP Sales for Oneworld airline alliance, both with global responsibility. Other senior positions at British Airways included; Director Ground Operations Heathrow responsible for all BA and many third-party operated flights, Head of Revenue Management and Managing Director of Travicom (Galileo predecessor). Non-executive board experience includes EB2 International, where he oversaw the company’s sale to Sabre in 2008. Since retiring from BA, he has been running a successful aviation consultancy business. |
Jenny Lourey
Jenny Lourey
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Jenny LoureyJenny has an accomplished airline, media and travel career spanning Europe and Asia-Pacific that includes leading brands; Qantas, British Airways, Qantas Holidays, Carnival Australia, S2i Communications and The Public Relations Agency. Jenny has held many executive management and CEO roles, and her educational achievements include a Bachelor of Arts (B.A.) and post graduate studies in Leadership, Management, Marketing and Commerce from various schools including the University of Sydney, UCLA, Harvard and the London Business School. |
Brett McDougall
David Leek
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Brett McDougallBrett has broad airline executive management experience with leading brands Qantas, Qatar Airways and Royal Brunei Airlines across Asia-Pacific and Europe, and managed Philippine Airlines general sales agency across Australia. Skills include managing strategic, operational, sales and corporate responsibilities in the travel sector. |
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Experience
Team Experience
Partners
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