Cover-More continues to be impressed with the vision that East2 has in focusing on changing the travellers booking experience whilst ensuring they never lose sight of the importance of third party travel providers, such as Cover-More and others like us.
In order to demonstrate our joint capabilities (which are now possible with new technologies like IATA’s NDC), East2 and Cover-More have jointly developed a working prototype which integrates Cover-More’s data with British Airways test-data hub.
The East2 team knows and understands the aviation industry extremely well and to this end they are well positioned to drive behavioral change from what is currently a centralised booking process to a direct booking model that benefits both airlines and their travellers.