Digitally Transforming the Travel and Hospitality Traveller Experience
East2 Technology Limited (UK) is an innovative e-Commerce Tech Company that has set out to reinvent the Traveller Supply Chain built on decentralised infrastructure that offers the Travel and Hospitality sectors (airlines, airports, hotels, retailers,..) a next generation multi-sided digital marketplace.
PHOENIX: A Holistic Digital Ancillary and Rewards Platform for the Travel and Hospitality Sectors
Phoenix is a Traveller Centric by design platform.
It seamlessly interlocks a CONNECTED TRIP TRAVELLER EXPERIENCE where Traveller DESIRES meet value, relevance & convenience to enable Travel and Hospitality Vendors to:
- Deliver an ENGAGED TRAVELLER EXPERIENCE with a flexible UNIVERSAL REWARDS program.
- REWARD all Travellers.
- CAPTURE non-core ANCILLARY REVENUES.
- Generating CURATED OFFERS and improved MARGINS.
East2 is a skilled team of travel and travel technology professionals. The core management team previously established EB2 in 2000, developing ‘QuickTRIP’ – a world-leading, mission critical internet booking engine for airlines. The company was acquired by Sabre Inc (USA) in 2008. The technology continues to power major airline booking systems around the world today.
East2 has assembled a strong Advisory Board drawing executive experience from Virgin Australia, Qantas, British Airways, oneworld, Qantas Holidays, Carnival Cruises, Heathrow Airport, Brisbane Airport, Galileo (Travelport).
The East2 team has extensive travel industry experience working for world leading brands.
WHAT PEOPLE ARE SAYING
I have known Stephen and John for a number of years since we engaged them to build an improved E-commerce platform for S7. This step was a game-changer at that time and since we engaged with EB2, we have built a strong base for further growth and improvement of S7, which took us to more than 50% online in 2017. It was a real pleasure working with Stephen and John, and a nice and efficient team with agile, prompt decision-making and attention to detail. The team they built together were real stars and hugely professional. I’m very happy to hear that East2 is back in the game again. The opportunity they have identified should lead to real disruption and I believe will move the industry forward.
Dmitry ChuykoVP Innovation, S7 Group
We were impressed with what EB2 achieved in the market place and through Laurence Leung we were introduced to East2 as we required impartial strategic consultancy for our new distribution transformation and the innovative design of Next Generation PSS. East2 has the skilled team and airline experience to guide us through a one-year engagement resulting in a clear vision of global airline industry trends and recommendations of NDC implementation and EMD-based ancillary service adoption under IATA standards.I am excited to look forward for their new airline products.
Li ZhijunGeneral Manager of PSS Dept., IT Solution, China Eastern Airlines
Cover-More continues to be impressed with the vision that East2 has in focusing on changing the travellers booking experience whilst ensuring they never lose sight of the importance of third party travel providers, such as Cover-More and others like us.
In order to demonstrate our joint capabilities (which are now possible with new technologies like IATA’s NDC), East2 and Cover-More have jointly developed a working prototype which integrates Cover-More’s data with British Airways test-data hub.
The East2 team knows and understands the aviation industry extremely well and to this end they are well positioned to drive behavioral change from what is currently a centralised booking process to a direct booking model that benefits both airlines and their travellers.