Digital Strategies and Platforms Reinvented for Airlines

About

East2’s vision is to help airlines succeed through cutting-edge technology solutions that deliver unprecedented benefits to airlines and their travellers.

We have designed a unique and powerful digital distribution model for airlines – a model that drives greater traveller engagement, delivers increased ancillary revenues and rewards all travellers.

Unleashing airlines from current legacy constraints and costs, East2 is excited to offer:

  • A disruptive business model approach to distribution
  • Unrivalled competitive advantage
  • Greater profitability outcomes
  • Better value and service offering for travellers
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Phoenix: Ancillary & Rewards Platform

East2’s Phoenix platform is a decentralised, digital marketplace that leverages the capabilities of new technologies to deliver airlines a unique competitive advantage by:

  • Eliminating dependence on costly intermediaries
  • Optimising end-to-end traveller ancillary revenues
  • Supporting sustainable traveller engagement
  • Offering valuable traveller recognition and reward
  • Providing unique traveller data insights

In redesigning the current distribution model, Phoenix offers airlines a solution that is more optimised toward revenue-generation and sustainable traveller engagement and reward.

Triplake: Digital Booking Experience Platform

Triplake is a digital experience platform for connecting airlines with today’s digital consumers. It replaces an airline’s legacy Internet Booking Engine with a fully customisable, flexible solution that enables a personalised and unified digital retail experience.

Key features include:

  • Easy system integration with leading management systems, apps and marketplaces to offer reach and ongoing extensibility
  • Contextualised and personalised experiences that maximise conversion and increase selling opportunities via dynamic presentation engine
  • Seamless and engaging user experience across every touchpoint using adaptive UI components and best-in-class UX design
  • Fully customisable UI library and in-built self-service content tool
  • Comprehensive analytics suite and testing tools offer actionable business insights and quick identification of abnormal system performance

Triplake is available on a modular basis as a stand-alone product or fully integrated with the Phoenix ancillary marketplace and rewards platform to offer a full solution suite to airlines, and seamless end-user experience.

Team

Stephen Bartlett-Bragg

Co-founder & Executive Director Commercial

Profile

Stephen Bartlett-Bragg

Stephen Bartlett-Bragg

Co-founder & Executive Director Commercial

Stephen has extensive senior airline experience with Qantas and British Airways across Asia/Pacific and Europe with primary responsibilities in commercial sales, marketing, distribution (online/offline and direct/indirect) and market development. He co-founded EB2 International Limited and East2 Limited with John Edginton.

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John Edginton

Co-founder & Executive Director Operations

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Robert Downey

John Edginton

Co-founder & Executive Director Operations

John brings considerable leadership skills in starting, building and managing a diverse range of companies. Through CEO, Operations Executive and Financial Director positions across numerous companies, he has proven he can assemble and direct the optimum resources to achieve any objective. He co-founded EB2 International Limited and East2 Limited with Stephen Bartlett-Bragg.

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Laurence Leung

General Manager Asia

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Laurence Leung

Laurence Leung

General Manager Asia

Laurence was an integral member at EB2 International and brings strong airline, technology, travel and transport experience and knowledge, as well as a strong networking capacity across Asia. He has experience with leading companies including; Sabre, Air Macau, Cathay Pacific, MTR Corporation and Omnilink Consultants.

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David Turton

Chief Technology Officer

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David Turton

David Turton

Chief Technology Officer

David was part of the original EB2 team and brings extensive technology product design and development skills. His experience includes as Consulting Principal on numerous airline digital programs, including 20 months as ecommerce team lead on Lufthansa Group Airlines and former Product Principal at Sabre managing SabreSonic Web.
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Tomasz Korwin-Gajkowski

Chief Blockchain Officer

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Tomasz Korwin-Gajkowski

Tomasz Korwin-Gajkowski

Chief Blockchain Officer

Tomasz is an accomplished and highly-regarded advisor and software consultant within the DLT and Blockchain space since 2011. With an impressive list of speaking engagements, including at conferences Blockchain Next and IT Academia j-labs, he has also presented workshops for the following organisations; Frankfurt School of Finance & Management, Polish Energy Group, Polish Ministry of Digital Affairs, Brown Brother Harriman and National Bank of Cambodia. He is co-founder of Hyperledger Krakow, [email protected], P2P.Systems and member of Blockchain / DLT and Digital Currencies group lead by the Polish Ministry of Digital Affairs.

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David Atkinson

Digital Utility Designer

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David Atkinson

David Atkinson

Digital Utility Designer

David is an experienced crypto-economic system, currency and tokenomics designer. He has designed more than 10 currencies spanning the categories of investment, user incentives, loyalty, rewards, payments across industries including aviation, energy, local business, cloud computing, AR, VR and space. David has designed currencies that are fixed or variable supply, that incentivise movement and holding and that evolve over time matching the needs of the business or ecosystem. At the moment, currencies he has been involved with have more than $200m of value, with many in the pipeline.

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Advisory Board

Ray Grainger

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Ray Grainger

Ray Grainger

Ray has served as Deputy Director of Sales for British Airways and as VP Sales for Oneworld airline alliance, both with global responsibility. Other senior positions at British Airways included; Director Ground Operations Heathrow responsible for all BA and many third-party operated flights, Head of Revenue Management and Managing Director of Travicom (Galileo predecessor). Non-executive board experience includes EB2 International, where he oversaw the company’s sale to Sabre in 2008. Since retiring from BA, he has been running a successful aviation consultancy business.

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Jenny Lourey

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Jenny Lourey

Jenny Lourey

Jenny has an accomplished airline, media and travel career spanning Europe and Asia-Pacific that includes leading brands; Qantas, British Airways, Qantas Holidays, Carnival Australia, S2i Communications and The Public Relations Agency. Jenny has held many executive management and CEO roles, and her educational achievements include a Bachelor of Arts (B.A.) and post graduate studies in Leadership, Management, Marketing and Commerce from various schools including the University of Sydney, UCLA, Harvard and the London Business School.

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Brett McDougall

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David Leek

Brett McDougall

Brett has broad airline executive management experience with leading brands Qantas, Qatar Airways and Royal Brunei Airlines across Asia-Pacific and Europe, and managed Philippine Airlines general sales agency across Australia. Skills include managing strategic, operational, sales and corporate responsibilities in the travel sector.

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Experience

Team Experience

Partners

Clients

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Experience

Team Experience

Partners

Clients

Endorsements

I have known Stephen and John for a number of years since we engaged them to build an improved E-commerce platform for S7. This step was a game-changer at that time and since we engaged with EB2, we have built a strong base for further growth and improvement of S7, which took us to more than 50% online in 2017. It was a real pleasure working with Stephen and John, and a nice and efficient team with agile, prompt decision-making and attention to detail. The team they built together were real stars and hugely professional. I’m very happy to hear that East2 is back in the game again. The opportunity they have identified should lead to real disruption and I believe will move the industry forward.

Dmitry Chuyko - VP Innovation, S7 Group

We were impressed with what EB2 achieved in the market place and through Laurence Leung we were introduced to East2 as we required impartial strategic consultancy for our new distribution transformation and the innovative design of Next Generation PSS. East2 has the skilled team and airline experience to guide us through a one-year engagement resulting in a clear vision of global airline industry trends and recommendations of NDC implementation and EMD-based ancillary service adoption under IATA standards.I am excited to look forward for their new airline products.

Li Zhijun - General Manager of PSS Dept., IT Solution, China Eastern Airlines

Cover-More continues to be impressed with the vision that East2 has in focusing on changing the travellers booking experience whilst ensuring they never lose sight of the importance of third party travel providers, such as Cover-More and others like us.

In order to demonstrate our joint capabilities (which are now possible with new technologies like IATA’s NDC), East2 and Cover-More have jointly developed a working prototype which integrates Cover-More’s data with British Airways test-data hub.

The East2 team knows and understands the aviation industry extremely well and to this end they are well positioned to drive behavioral change from what is currently a centralised booking process to a direct booking model that benefits both airlines and their travellers.

Judith Crompton - CEO EMEA, Cover-More Group (Cover-More Travel Insurance is a Global Innovation Partner of East2)

We are delighted to have entered into a broad ranging partnership agreement with East2, a company we have got to know well over the last 18 months, and possibly leading to our investment for synergy and added value of Pi-Solution. Both our companies offer different but valuable software solutions to airlines and we are both well-experienced in the airline travel sector. This agreement allows us to mutually benefit from East2’s experience promoting and growing a global business, and our success and network in the rapidly growing Chinese airline market.”

Tom Feng - President, PI Solution

News & Media

East2 Technologies to Transform Nauru Airlines Future Using Blockchain

May 2019

East2 is pleased to announce that Nauru Airlines, a leading international airline in the Central and South West Pacific, has signed an agreement to join the East2 Partner Development Program (PDP).

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How East2 is Taking a Fresh Approach to Traveller Recognition and Reward

December 2018

According to a recent article by McKinsey & Company, preserving the value of airline loyalty memberships for travellers has become increasingly difficult for airlines. As competition intensifies…

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The Complexities of Booking Online: East2 Rethinks Travel Distribution

July 2018

McKinsey & Company have identified the key digital trends affecting the travel industry with the aim of helping companies prepare for the future as reliance on digital channels continues to grow. Of particular interest…

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