Digital Strategies and Platforms

RE-INVENTED for Airlines

East2

We are a team of airline and travel specialists motivated to re-design the travel booking experience for travellers and creating digital platforms generating new ancillary revenues for airlines.

The East2 team has extensive airline commercial and technology experience and capabilities, having previously developed a sophisticated and proprietary Internet Booking Engine (IBE)  QuickTRIP, which was acquired by Sabre Inc. Dallas, USA  and continues to power airlines’ online booking systems around the world today.

Watch Video

AN INTRODUCTION TO EAST2 FROM OUR CO-FOUNDER STEPHEN BARTLETT-BRAGG

WHAT WE OFFER

Our products and services harness new technologies and strategies designed to add value to travellers and airlines by inverting the demand model, rationalising the supply chain, and creating a new airline traveller loyalty marketplace.

Advanced Airline Traveller App

Airline Ancillary Platform

Our unique platform aggregates travel suppliers products and services enabling airlines to better meet their travellers end-to-end needs and generate new revenues.

Our airline platform comes with powerful traveller analytics, insights and predictive modelling capabilities.

Decentralised Airline Traveller Marketplaces

East2 is creating new and dynamic decentralised marketplaces for airlines and their travellers:

  • Digitally powered by new and emerging technologies including Blockchain and Smart Contracts
  • Unlocking valuable traveller intent
  • Empowering airlines and suppliers to better serve their loyal travellers.

These marketplaces can stand-alone, replace, enhance, or be integrated on a modular basis with current airline loyalty points/miles programs.

Airline Consulting Services

We offer strategic consulting that focusses on inverting the airline travel distribution model to generate value to both the traveller and the airline. We deliver strategies that unlock the value of traveller intent and empower airlines to improve their delivery of services to travellers.

Creating and generating new ancillary revenue streams

Being able to deliver to travellers needs

Value driven focus and marketing vs. cost driven commoditisation

Reducing online and offline distribution costs

Reducing online promotional costs

Improving yield

Lowering traveller acquisition costs

Cementing life-long direct engagement with travellers

Powerful traveller analytics, insights and predictive modelling

What our alliances and partners are saying:

We have started engaging in discussions with challenger brands to partner with us on our solutions design and development – this is what they have to say:

I know Stephen and John for a number of years since we engaged them to build improved E-commerce platform for S7. This step was a game changer at that time and since we engaged with EB2, we have built the strong basement for further growth and improvements of S7, which took us to more than 50% online in 2017.

It was a real please working with Stephen and John, it was a nice and efficient Team full of agile, prompt decision-making and attention to details. The Team they build together was a real stars and huge professional. I’m very happy to hear that East2 is back in the game again. The opportunity they identified should be real disruption and I believe will move the industry forward.

Dmitry Chuyko VP Innovation S7 Group.

We were impressed with what EB2 achieved in the market place and through Laurence Leung we were introduced to East2 as we required impartial strategic consultancy for our new distribution transformation and the innovative design of Next Generation PSS. East2 has the skilled team and airline experience to guide us through a one-year engagement resulting in a clear vision of global airline industry trends and recommendations of NDC implementation and EMD-based ancillary service adoption under IATA standards.

I am excited to look forward for their new airline products.

Li Zhijun, General Manager of PSS Dept., IT Solution, China Eastern Airlines.

Cover-More continues to be impressed with the vision that East2 has in focusing on changing the travellers booking experience whilst ensuring they never lose sight of the importance of third party travel providers, such as Cover-More and others like us.

In order to demonstrate our joint capabilities (which are now possible with new technologies like IATA’s NDC), East2 and Cover-More have jointly developed a working prototype which integrates Cover-More’s data with British Airways test-data hub.

The East2 team knows and understands the aviation industry extremely well and to this end they are well positioned to drive behavioral change from what is currently a centralised booking process to a direct booking model that benefits both airlines and their travellers.

Cover-More Travel Insurance is a Global innovation partner of East2

Judith Crompton - CEO EMEA Cover-More Group

I understand East2 is in the process of a Token Sale which supports the development work of your blockchain technology based airline loyalty solution. We are delighted to have entered into a broad ranging partnership agreement with East2, a company we have got to know well over the last 18 months, and possibly leading to our investment for synergy and added value of Pi-Solution.  Both our companies offer different but valuable software solutions to airlines and we are both well experienced in the airline travel sector. This agreement allows us to mutually benefit from East2’s experience promoting and growing a global business, and our success and network in the rapidly growing Chinese airline market.

Tom Feng, President, PI Solution

Our Experience and Alliances

 

 

Management Team

We are a experienced team of airline technology and distribution specialists dedicated to delivering the next generation of technology and consulting services to airlines.

Stephen Bartlett-Bragg

Co-Founder and Executive Director Commercial

Stephen Bartlett-Bragg

Stephen Bartlett-Bragg

Co-founder & Executive Director Commercial

Stephen has extensive senior airline experience with Qantas and British Airways across Asia/Pacific and Europe with primary responsibilities in commercial sales, marketing, distribution (online/offline and direct/indirect) and market development. He co-founded EB2 International Limited and East2 Limited with John Edginton.

Linkedin

John Edginton

Co-Founder and Executive Director Operations

Robert Downey

John Edginton

Co-Founder and Executive Director Operations

John brings considerable leadership skills in starting, building managing (CEO capacity) a diverse range of businesses including co-founding East2 Limited (2016) and EB2 International Limited (2000) with Stephen. Through CEO, vice president, executive and financial director positions in numerous companies, he has proven he can assemble and direct the optimum resource for any objective.

Linkedin

 

 

Laurence Leung

General Manager Asia

Laurence Leung

Laurence Leung

General Manager Asia

Laurence was an integral team member at EB2 International and brings strong airline, technology, travel and transport experience, as well as a strong networking capacity across Asia. Experience across leading companies that include; Sabre, Air Macau, Cathay Pacific Airways, MTR Corporation and Omnilink Consultants.

Linkedin

David Leek

Senior Director Airline Consulting

David Leek

David Leek

Senior Director Airline Consulting

David brings extensive airline commercial automation and distribution skills from Europe, and across Asia/Pacific including managing significant projects with leading airline that have included; Qantas Airways, British Airways, SAS, Cathay Pacific and Air New Zealand.

 

 

 

David Turton

CTO and Technology Lead

David Turton

David Turton

CTO and Technology Lead

David was part of the original EB2 team and brings extensive product design and development skills. His experience includes consulting principle on numerous airline-digital programs including 20 months as ecommerce team lead on Lufthansa Group Airline.om. Former Product Principal at Sabre managing SabreSonic Web.

Linkedin

 

Tomasz Korwin-Gajkowski

Chief Blockchain Lead

Tomasz Korwin-Gajkowski

Tomasz Korwin-Gajkowski

Chief Blockchain Lead

Tomasz is an accomplished and highly involved adviser and software Consultant in the DLT/Blockchain and cryptocurrency space since 2011.

He is an active participant, speaker and organiser of conferences (e.g. Blockchain Next, IT Akademia j-labs). Co-founder of Hyperledger Krakow and [email protected] – one the biggest meet-up group in Poland dedicated to Blockchain and cryptocurrencies.

Performed workshops and presentations for multiple organisations including: Frankfurt School of Finance & Management, Department of Strategy of PGE (Polish Energy Group), Polish Ministry of Digital Affairs, Brown Brother Harriman bank and National Bank of Cambodia.

Co-founder of P2P.Systems – group of professionals focusing on the cryptocurrency and Blockchain-related projects.

Member of the “Blockchain/DLT and digital currencies” workgroup lead by the Polish Ministry of Digital Affairs.

Linkedin

 

Advisory Board

Steve Puckett

Director Singapore & Board Advisor

David Leek

Steve Puckett

Director East2 Pte Ltd Singapore

Steve is a seasoned business leader who has founded a number of enterprises in the energy, tech and financial space over the past years, after a successful international career with a global energy corporation, where latterly he held Asia-wide responsibilities. He currently leads a business focused on strategy development and acquisitions. He has lived in Asia for 30 years and is a director of a number of public and privately held businesses.

He is the former President of the British Chamber of Commerce in Singapore and the former Chair of the collective British chambers of commerce in South East Asia and a former board member of the European Chamber of Commerce.

Linkedin

Ray Grainger

Board and Airline Advisor

Ray Grainger

Ray Grainger

Board and Airline Advisor

Ray served as Deputy Director of Sales for British Airways, and as VP Sales for the oneworld airline alliance, from its inception in 1999, both with worldwide responsibility. Other senior positions at British Airways included; Director Ground Operations Heathrow responsible for all BA and many third party operated flights, Head of Revenue Management, and Managing Director of Travicom (Galileo predecessor company).

Ray’s non-executive board experience includes EB2, where he was the first appointed Non Executive Director and oversaw the company’s sale to Sabre.  After retiring from BA, Ray has run a successful aviation consulting business.

Linkedin

Jenny Lourey

Board and Airline Advisor

Jenny Lourey

Jenny Lourey

Board and Airline Advisor

Jenny has an accomplished airline, media and travel career spanning Europe and Asia/Pacific that includes leading brands; Qantas Airways, British Airways, Qantas Holidays, Carnival Australia, S2i Communications and The Public Relations Agency. Jenny has held many executive management and CEO roles and educational achievements that include; Bachelor of Arts (B.A.), Post graduate studies in Leadership, Management, Marketing, Commerce at University of Sydney, UCLA, Harvard, Insead, London Business school, University of NSW

Linkedin

News and Media

AND EVENTS FROM OUR BLOG

Contact Us

ASIA (HQ)

L19 Two International Finance Centre, 8 Finance Street, Central, Hong Kong

10 Collyer Quay, 40-00 Ocean Financial Centre, Singapore, 049315

EUROPE

Calle de la Diputacio 219, 2a Barcelona 08011

Subscribe to East2 Newsletter